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What qualities do the best will writing specialists have?

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A will is a legally binding document detailing how you wish your assets and affairs to be dealt with after your death. It is one of the most important documents that you will ever write.

Will writing specialists are people who are experts at writing wills and ensuring that they adhere to the law and cover all the requirements made by the law to ensure your will is legally valid after your death, and not open to challenge.

Creating a will comes with many, very important, benefits. Ensuring financial security for loved ones after your death is a priority for most people. And knowing that your property will be passed to those you specifically choose to inherit from you is important for peace of mind. There are other benefits to planning ahead too, including helping your beneficiaries pay less inheritance tax and gifting specific items to those you know will most appreciate them.

But it can be a complex process to get right when there’s so much at stake and no-one wants to be left unsure their wishes might not be carried out after their death. So, whether you opt to use a will writing template, or the services of a professional will writer, it is equally as important to make sure you’re happy with the level of support you get. Afterall, mistakes can have enormous implications.

When looking for a will writer, these qualities are the ones to look out:

A Good Communicator

Legal terminology is often totally baffling to the uninitiated! A good will writing specialist must be able to communicate sometimes complex legal concepts and terminology in a way you fully understand. They must be able to translate the technical legal jargon into ordinary language as it is vitally important that you understand every aspect of your will and the implications of every decision you make.

At the end of the day, the ramifications of you not comprehending something and making the wrong decisions, are huge. Therefore, no matter how good your solicitor or will writer is at the legal part of their job, if they can’t communicate clearly and effectively with you, you are taking a risk with the end result.

Trustworthy and Sensitive

Writing a will is a highly private act, and comes with huge responsibility. It can also bring up strong emotions. Therefore, the task of taking down and recording your wishes for your beneficiaries, requires someone who is not only discreet and trustworthy, but also sensitive and kind.

There may be times when writing your will forces you to confront difficult aspects of your life or forces you to recall painful events from your past. It is also very likely to involve making difficult decisions. It is therefore imperative that you find someone who can act with professionalism and tact at all times, and who can be supportive of you, whatever decision you make with regards your final wishes.

A Good Problem Solver

There are often circumstances that can come about in life which make writing a will a complicated process. If, for example, you were married previously and had children, but are now in another relationship, there can be implications on your estate that a good will writer should make you aware of. If you have step-children to consider, then there can be additions factors you may want to take into account. Similarly, if you run a business or have large assets including assets abroad, you will need expert advice and someone with an ability to negotiate sometimes tricky issues..

The potential for fall-out between family members after your death if your will is not clear or well thought-out is all too great if your will writer has not both made you aware of difficulties that may arise, and helped you work out a way to avoid them. They must therefore be experienced, well informed and a good problem solver when needed!
An Eye For Detail

Writing someone’s will is a huge responsibility. It requires a keen eye for detail. Giving anything less than due diligence and full attention to the job is to risk making a mistake that can impact people’s lives in very serious ways for many years to come. Therefore a good writer must not be cavalier but must take their job seriously and work hard to always ensure they do their best on behalf of their client.

There are many different will writing services available to choose from. Do not settle on the first one you come across; do your research and whether it’s face-to-face, on the telephone, or over the internet, make sure that the will writer you engage, is someone who is willing to listen to your concerns, is able to communicate effectively and has all the advice and guidance you need. Because this is a job worth getting right.

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8 Reasons Traditional Marketing Efforts Still Come Out on Top

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Traditional marketing is defined as the original ways and means by which different businesses promoted their names. Some of these techniques include billboards, newspaper ads, radio announcements, flyers, and television commercials.

 

Most people are of the view that these mediums do not work as well anymore and that digital mediums have taken over the stationery dependent advertisements, but that’s just not true. Traditional marketing efforts still have an important role to play; it just depends on the type of audience you are choosing to focus on. In this article, we will look at factors that prove traditional marketing methods still hold relevance.

Gives a personal feel

People are more likely to buy things from companies or stores where they feel some connection. That’s the reason several big stores such as Tesco, Asda and Aldi still have weekly brochures and printed advertisements.

 

People can take them home, have a browse and then decide what and when they want to buy something. Digital marketing has its benefits, but when you see an advert online, you will only notice it when you need something.

 

On the other hand, traditional marketing techniques such as calling someone over the phone or using stationery to send them a personalised card on their birthday, develop that bond with people which otherwise isn’t possible.

General Public Exposure

Digital marketing increases your value on various social platforms, for sure, but not everyone uses social networks. To improve your brand’s name and make it known, digital marketing techniques are necessary but so is reinforcement with  traditional marketing.

 

Many millions of people still do not have personal or easy access to the  internet. Many companies want to focus on bringing new customers into the fold but to do that they do still need the old way of promoting through billboards, print and television advertisements. This goes a long way to ensuring you have a population who are able to find out  about your products, no matter how digitally literate they are.

What about Global Events

Companies spend billions of dollars every year on advertisements that focus on a specific event during the year. For example, sports events, such as the FIFA World Cup, ICC Cricket World Cup, Wimbledon and Formula One races engage audiences both in the stands and through the communication channels of radio, newspaper and television.

 

If traditional marketing was out of fashion, there would be no need to do that. Indeed those companies would be wasting their time and money. But they know they are not. They know it is still an incredibly powerful way to pull people into connecting with your brand.

Longevity

There are many times when a person sees an advertisement on a digital platform and wants to get rid of it, which by the way, they do. On the other hand, the traditional methods of marketing your business stay with people in the long term.

 

For example, distributing flyers advertising your new takeaway restaurant, at markets and through local residents’ front doors, helps promote your business in a way that digital marketing just wouldn’t be able to achieve. A flyer is something people will read, remember, stash away in a drawer and then get out next time they feel like a treat. Sure people use online services to order food, but a large proportion of orders received at takeaways are done so off the back of leaflet distribution.

 

Similarly, sharing your contact details with someone via a business card can often be more beneficial than pinging someone online. A business card can be kept and noticed again and again.

Greater Attention Spans

It is a proven fact that people who tend to read online have shorter attention spans than the ones who read physical books and newspapers. On the internet, companies have just a few seconds or a couple of column inches in which to sell their product.

 

On the other hand, newspaper ads not only cost less but have more space to share the details of your products. It can be argued that people can always click on links and read the full details, but will they? Do they have that much time?

 

When a person is reading a newspaper or watching a television programme however, they are for the most part giving it their full attention.

Brings Untapped Audiences

In areas where there are poor mobile networks or unreliable internet connections (and there are still lots of these), the only way to engage with people is through traditional media. Digital marketing, as effective as it can be, still can’t reach everybody.

 

There are still huge audiences worldwide yet to be discovered and tapped into and many of them can only be reached through traditional marketing.

Sense of Credibility

The Internet has its pros and cons, and one of the disadvantages that comes with digital marketing is the hoax factor. People don’t always know if they can trust adverts on the internet, no matter how famous the platform is because it is so much easier to be conned online.

 

Therefore, you cannot underestimate the power of the personal touch. When researching information for  assignments and projects, most people still revert to traditional, reliable sources of information such as printed books and published articles.

 

Magazines and newspapers still hold the credibility title over online blogs for example. If you are selling online and you are not one of the big established brand names, people have to work much harder to discover whether you are in fact a legitimate trader. If you have a traditional, physical shop or office front on a High Street, your legitimacy is not questioned.

 

Repeatability and Hyping Up

If you see an advert on a digital platform, the focus is always on call-to-action because sellers know they don’t have much time to convince people to take action.

 

On the other hand, mediums such as newspapers provide an excellent opportunity to engage people with repeatability. For example, brands may publish an advertisement in a newspaper or on television and can create hype by creating suspense with signs such as ‘coming soon’ and ‘watch this space’.

 

They can take time to hype up the product because a person watching the same soap opera every day for example, will watch the same adverts at the same time. A person reading a specific page in a newspaper will do so consistently as well.

 

In summary, there are plenty of reasons not to ‘throw the baby out with the bathwater’ and abandon traditional marketing methods altogether, even when utilising the best of modern digital marketing means. Traditional marketing still has a hugely important role to play in capturing audience’s attention and creating a brand presence.

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How to use your will to donate money to charity

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Writing a will is one of the best things you can do to protect your family when you die. It helps in the timely and orderly allocation of your assets

 

One of the best choices a person can make is to leave something to charity in their will. Gifts in wills are vital to the work of most charities. After you’ve taken care of loved ones, you may decide to leave a gift in your will to your favourite charity and pass on something wonderful to future generations. Many charities wouldn’t survive without gifts in wills.

 

If you want to ensure that your donation will have an impact you should look for charities that are clear about what they do. The best organisations to donate to are those that track the impact of their donations. That might mean supporting charities that spend more on being effective – but you’ll be rewarded by making a bigger difference to the cause you care about.

 

Interestingly a lot of charities have capitalised on the willingness of people to give to charities in their wills. They do this by providing free will kits. When you get a free will kit from any of these charities, it comes with an option to give to that particular charity.

Why you should donate money to charity?

 

Apart from the fact that you get to help people after you are gone, giving money or willing assets to charity has the following benefits:

 

  • Aside from supporting your favourite charity’s work, there are also financial benefits to leaving part of your estate to charity. Your family is required to pay less Inheritance tax.  Not only will any portion left to charity not count towards the total taxable value of your estate, but if you leave at least 10 percent of your net estate to charity then you can cut the rate of inheritance tax you pay from 40 per cent to 36 per cent. This means you are paying less inheritance tax as a result of giving to charity.
  • Helping the work of the charity to live on. By donating a gift in your will to a charity that is important to you, you’re helping their work to continue into the future.
  • Leaving a legacy for yourself: Giving to a charity is one of the easiest ways to leave an imprint in the lives and minds of people. The charity may even name a fund or project after you, depending on how substantial your gift is.

 

Steps to follow to give to charity.

 

  • Pick your charities and find out how to leave money to them

You’ll need to pick and specify your chosen charity or charities in your will. Note that only charities that are tax-deductible in your country will entitle you to inheritance tax breaks. You can research them and make a decision on how to leave money to them. You may to give to the charity for a specific need instead of a general gift.

 

  • Decide on the amount you want to leave to charity

The main choice here is whether you want to bequeath a fixed amount to your chosen charities or you want the money given in instalments. If you go for the first option, you simply need to add a clause to your will specifying the amount and the charity or charities that you pick. If you pick the second option, then your trustee will have to take care of that for you.

 

  • Consider inheritance tax

In most countries, leaving money to charity will reduce the inheritance tax payable. For example, in the US, gifts to charities are exempt from federal wealth transfer taxes, gift and estate taxes and appear to be exempt from state taxes.

 

In the UK, a charitable legacy will be deducted from your estate before the amount of inheritance tax is calculated, and if you leave over 10% of your estate’s net value to charity, any part of your estate that is subject to inheritance tax will be taxed at 36% rather than 40%.

What to look out for when including a charity in your will

There are two general ways you can leave assets to charity in a will. They are:

 

  • Unrestricted: The first is without any restrictions. To make an unrestricted gift, you would need to indicate in the will that you wish to donate a cash amount, asset or percentage of your overall estate to the charity.
  • Restricted: The second method is a restricted gift, which is subject to a condition. To make a restricted gift, you would use the same language in the will as with an unrestricted gift, but you must add that the property be used for a specific purpose e.g when donating for cancer research it has to be for the research only. You could then add whatever conditions or restrictions you want associated with the gift.

It’s very important to write the name of the charity you want to donate assets to and it should be spelled correctly.

 

You may choose to use a will kit from your charity of choice if they have such a thing on offer.  This kind of kit will most likely come with all the step-by-step instructions, detailed information and  legal forms necessary to make a charitable donation.

 

Note that even if you are giving to charity, you must adequately provide for any dependents you have first. Inheritance law allows your family members to contest your  charitable gifts or donations in court if you do not meet this simple requirement. After all, charity begins at home.

 

Giving back to the community is a way of reaching out to people. It is something we should all endeavour to do both while alive and in death. Make sure to leave something to charity as a way of leaving an impact on the generations after you. You never know who you could be helping with a donation.

 

To avoid legal disputes over gifts you have given to charity however, you could involve a solicitor in your plans. This way, you can cover all the loopholes that may arise from a self made will.

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