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How to grow your small business in 2019

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You have already worked hard to launch and have your business reach where it is today. But, growing a business is not easy. From strategising and managing small business finance to finding the right employees and partners, there are many things which can make or break a venture. But, whether you started the business from your spare room or had a vision for a multimillion-dollar world-leading phenomenon, you need preparation for it to succeed.

 

And whether you want to grow sales by a certain percentage, get new partners, or add a new range of products, you will need to chart the way forward for your business. It’s by taking time to plan that you will get your small business where you want it to be in 2019. Being successful is not necessarily about taking untested and radical actions. In most cases, it’s about proper application of the existing models in innovative ways. Here are useful tips to help you grow your business this year.

Review Past Data

 

No small business owner has ever realised success overnight. Success comes as a result of thinking ahead, constantly. It’s important to have a clear mission, vision, and value system in your small business. Manage and maintain these consistently.

 

For your small business to grow, you need to reflect on important data which provides useful information. Compare this information when setting new goals and budgets. Find out where you fell short of your goals and where you exceeded them. What are the views of the employees? In what aspects are competitors beating you? Reviewing past data can provide the major areas which could be limiting the growth of your business. It can also uncover useful success drivers. Once you have reviewed past data, determine the priorities for your small business and determine the best strategic approach for 2019.

 

Formulate a Business Strategy

A business strategy is a decision, a plan, a guide, or a choice which is used to benefit a business or company. The usual measures of this benefit are profits, success, growth, and/or popularity. Formulating a business strategy can be tricky because it must be well-defined and thought-out properly.

 

The strategy should indicate what will be accomplished and the expected results. The process of formulating a business strategy can vary. However, the strategy should leave opportunities for evolution or changes to reflect the goals and core mission of the business.

Set Goals

Come up with specific, measurable, achievable, results-oriented, and timely goals. Goals will enable you to turn the vision of your small business into something actionable and achievable.

 

It’s crucial to avoid confusing goals with objectives. Goals are the outcomes which your small business wants to achieve while objectives refer to the measurable variables. Make sure that you know your small business goals, reasons for setting them, and ways to achieve them. Setting more than five goals makes their execution difficult and can be unattainable.

 

Engage Your Team

In addition to proper commercial finance, employees are the other critical pillar for growth. For your small business to grow consistently and have a competitive advantage, stop telling your team members what you want them to do every now and then. Instead, make sure that they know and love what you want them to do all the time.

 

When your employees love what you expect them to do, their desire to do it will be enhanced. This will increase their productivity and self-worth. Your small business won’t grow without the right employees. Therefore, take time to recruit the right employees and once you have them, take steps to turn them into assets.

 

Steps such as the following:

 

  • Involve Employees in Decision Making – When employees become part of the business conversation, they feel committed. Therefore, include them in the process of formulating business strategies and setting goals. This will make them feel invested in the direction the business is taking and their roles.
  • Be a Team Leader Instead of a Dictator – Employees expect the business owner to guide them. However, they need a leader who is in tune with what is happening in the business. As a leader, pitch in after giving a directive for your business to achieve its goals. This will make employees feel like they are part of the team that will move the business forward.
  • Recognise and Praise Employees – Recognition and praise motivates employees. It makes them feel important to the business. When engaged, employees are determined to grow the business and themselves. They feel motivated to take on tasks that seem challenging. Therefore, acknowledge employees to keep them motivated.

Educate Yourself Constantly

The world is changing. The corporate world is evolving and only those informed and educated will stay ahead of their competitors. To grow your small business in 2019, attend seminars where complimentary coaching for small businesses is offered.

 

Take time to grow your current skills and acquire new ones. For instance, learn about general management, sales, bookkeeping, small business finance, social media marketing, and search engine optimization. Such skills will make you a well-rounded entrepreneur. In addition to seminars, there are online resources which will help you sharpen your skills.

 

Embrace Technology

There are many small business apps which will help simplify how you run your business and eliminate unnecessary complications. Try such apps to automate business operations, simplify workflow, and eliminate risks. Using technology to automate business processes while streamlining workflows will accelerate the growth of your business. It will also reduce the workload of your team. When employees spend less time on repetitive tasks, they can focus on the big-picture ideas which will propel your small business to a higher level.

 

2019 will most likely be a great year for those small businesses which formulate their strategies and implement them carefully. However, you should be proactive to grow your small business and take it to your desired level by the end of the year. Although making a personal investment into a small business is important, don’t do everything yourself. Instead, get your employees involved. And keep sharpening and acquiring new skills to become a well-rounded entrepreneur.

Hi. I am Muhammad Mubeen. I am SEO Expat and Wordpress Websites Developer &  Blogger. 27 years old. I help entrepreneurs become go-to in their industry. And, I like helping the next one in line. You can follow my journey on my blog, All Note AbleB2B Guru PlanCross ArticleDj Soft WorldFinance PressHufforbesLife Health Press BusinessStrong ArticleThe Top StoriesUS Update ZoneBusiness TodayScience NewsEssay Writing AcademicElite Guide Health If you need any post so you can email me on my this Email: mubeenh782@gmail.com  

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Finance

8 Marketing Tips Your SME needs to reach its full potential

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not the same as advertising

Marketing is often equated with advertising. Advertising is just a tiny part of marketing. So if you feel that you have few customers, no repurchases, too little profit, too much cost or no thoughtful offering. then start with the following points.

As you become aware of the opportunities that are available to your business, the uncomfortable feeling that something must finally happen will quickly dissipate!

2. Build up a satisfied regular clientele

Why look for new customers when you already have enough “fans” in your own ranks? Blind customer acquisition overtakes the sense that you already have existing customers. Maybe they have not consumed your offer for some time, or you buy too seldom?

To encourage these customers to buy again is much cheaper, faster, and more promising than acquiring new customers. Treat every customer like a king.

3. Spend your time well

If you work in the service sector, you usually can not “produce in reserve.” You can not cut your customers’ hair if they’re not there yet. When your workforce is needed, you should be on hand.

Opportunity cost is the magic word. So think about what others can do faster or better and outsource these activities. That’s how you focus on yourself and your limited hours on the core business.

4. Employ a conventional resource planning

Every company has limited resources. It would be great if you had a large downtown shop and four assistants would read the customer’s every wish and you could run big advertising campaigns all year round.

However, the reality is very different. The idea is to divide your resources well. For this, you need to know who (keyword: target group) you want to achieve something (keyword: target).

For example, today it is said that every business needs a website. In my opinion, this is only partially true. For instance, if you offer medical foot care and your target group is mostly over 70, a website may not be the first drug of choice.

In this case, regular visits to the retirement home with flyers could bring significantly more success. So if you have to limit yourself to one or two marketing communication activities for cost or time reasons, think about where you’re most likely to meet your target audience.

5. Maintain a good relationship with your employees

Yes, they cost a lot. Sometimes you get upset about them. But then you laugh with them again. And yes, finding good employees is not always easy. That’s why you should nurture your employees.

When was the last time you just acknowledged a colleague? A little attention here, a friendly word there or the short-term holiday wishes – only these little things show your employees how much you appreciate them.

By the way, numerous studies prove that satisfied employees have a lasting positive effect on your company through “Word of Mouth,” i.e., verbal recommendations.

6. Acquire new customers through online marketing measures

Online marketing offers many instruments for new customer acquisition. New customers can not only be acquired via the website but also via e-mail marketing measures. The strategy to be followed always depends on which target groups you are targeting.

The focus should be on getting potential customers where they happen to be. Young consumers are best reached via mobile devices and location-based services.

B2B customers are more likely to be reached with PR measures via online press portals and through a target group-oriented SEO strategy.

7. The good old newsletter

As mentioned in point 2, existing customers are often more lucrative than new customers. Depending on the nature of your business you will not be in constant contact. Creating a newsletter here helps to bridge the gap.

Therefore, ask each customer right at the beginning whether you may send them occasional news. Do not spam your customers, but inform them regularly about news, offers, and background information.

Important: If you have a very wide range, you may have to set up several newsletters with different priorities. This prevents you from informing customers about topics they are not interested in. The preferred topics can also be queried during data acquisition.

A newsletter is always a good way to get feedback. Be open for suggestions for improvement. So you’ll build in a flash – not just in the social media – a fan base.

8. Invest wisely

With all the love for the “Do it yourself” mentality: A professional marketing cannot be replaced by anything. It would, therefore, be a great pity if you invest a lot of money in your business, perhaps a good location, further education, etc and then fall into a do-it-yourself mentality in marketing. You should invest in commercial finance so that you can employ the experts needed to help you.

Yes, a marketing professional will cost you some money. But if he has some idea of his trade, this is one of the best investments you will ever make for your SME.

A few years ago, online marketing was a “nice-to-have” for some small and medium-sized businesses, and now such failures are likely to avenge bitterly.

The rapid increase in Internet usage finally speaks an unequivocal language. As print media find it harder to reach audiences, offline marketing will become less important.

SMEs that want to prepare themselves for future challenges will not be able to permanently ignore this trend and sooner or later have to invest massively in online marketing measures.

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Here’s How You Should Avoid Becoming an SBA Loan Defaulter

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There are many problems that are faced by applicants when they are applying for specific programs and requests. They can be disqualified of the request, are unable to meet the specifications of the demands or the applicants get what they need but become defaulters and create crisis not only for themselves but also for their family members.

The biggest trouble is experienced by SBA loan defaulter. A loan defaulter is someone who has borrowed money from either a private lender or government institute but is unable to pay it back. You can miss a single payment or several ones. It is the most initial stage that can easily lead to bankruptcy where you can lose all of your money and assets.

Types of Loan Defaulters:

People think that there the term is for only one type then they are mistaken. There are basically four types of loan defaulters that are either not willing or incapable of paying the amount borrowed by the lender.

Debit Service Defaulter:

He is a person who is the most common type of loan defaulter. He/ she are a typical individual who has the tendency to miss a loan repayment schedule. Although, one time fail to refund the loan is not considered s the defaulter will pay it. But if non-payee is consistent and unfit to pay for several months only then it will be considered default in the right sense.

Sovereign Defaulter:

When countries that have taken loans from various organizations all around the world. But the terms and conditions are a lot different from a normal default. If a country fails to repay the loan amount within the time frame given to them then no legal action is taken and the regulations are bargained.

Technical Defaulter:

The person who doesn’t meet the requirements of a loan is known as a technical defaulter. He/ she are technically unfit to apply for the loan. Do people often have a question as to why there are many terms and condition to a loan application? The answer to this is that it is a type of security that the business and the lender must have because they are risking their money.

Strategic Defaulter:

If the defaulter intentionally misses a loan payment whereas, he/ she have the capability to repay it then they are known as strategic defaulters. They have with careful planning avoided to give back the loan amount.  This situation happens very often as borrowers may do fraud and leave everything as it is.

Avoiding SBA Loans Default:

No one feels good if you are far behind on your payment schedules and especially if you have to repay the loan amount. Various guidelines are being given by different organizations that are helping both lenders and borrowers. Orumfy is one such company that is assisting people on how they can avoid becoming defaulters.

Keep in Touch with the Lenders:

The first thing you can do is keep contacting the lender from time to time. The lender is the only person who is able of providing the correct information regarding the loan progress. You have to trust the lender fully because he is the only one who has the power to change the terms and conditions of the loans.

Pay Minimum as Possible:

Sometimes the lenders demand to repay the loan in full but the borrower is not capable of repaying it as a whole. So what can be done? One solution is that the borrower can pay a minimum amount but only after informing the lender first. As the lender has the right to know everything.

Get help from Lawyer:

No one can guide you better in legal matters more than a lawyer. So it is wise that you hire the help from a professional having all the knowledge and experience required to guide you from the start till the end of the loan application.

Due Date Reminder:

The main reason that people forget to pay their loans amounts and are labeled as defaulters is that they don’t remember the due date. One thing that can be done is to have reminders in all of the electronic devices of a few days prior to the actual date so that recollecting the date is easier.

Have Collateral Ready:

There are several lenders who have a policy to accept property and other valuable items as collateral. An intelligent borrower is the one who is always prepared with a second plan to repay the loan amount, so collateral must be readily available in case of default in payment.

Don’t Exceed your Needs:

Be very sure of what amount you need for the loan because the right amount will determine the terms and conditions that will be between you and the lender. So if you want not to become an SBA loan defaulter then it is essential that you don’t exceed the limit of your capacity.

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Business

How to upscale your growing business this year

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Upscaling a business can be a daunting task, but it is certainly doable, and in spite of all of the challenges, it is perfectly possible to be successful in taking your company to the next level.

Remember that if you have taken some start up finance, you must repay it, and it is up to you to do everything possible in order to ensure that your business makes a profit even in challenging circumstances. Your partners and investors will also require a report on how the business is fairing.

 

Here are some tips on how you can upscale your business and increase your profit levels;

Focus on the main business

It is important to ensure that you do not lose your focus and get distracted. Let others deal with your other business ventures, but, your main business activities must be your primary concern.

As a manager, you shouldn’t be too concerned about who is answering the telephone, but you must always keep your focus on the main business activities such as, how to increase your clientele, how to build your brand, how to ensure your products are selling, and how you can improve on your service delivery.

When you concentrate on the core business values, you are able to clearly see where there are problems and how you can sort them out early enough so that they do not mess up your sales figures and customer satisfaction levels.

Consider outsourcing some of the office duties, and even hiring consultants to give advice and also deal with other tasks so as not to waste time when you could be putting all of your energy into the business venture.

Add expertise into your organisation, and not just anyone

The clue is in the name – what an expert brings on board is expertise. If you want to know how to increase sales, look for a sales expert, if you want to know how to maximize your profits look for a business strategist, if you want to know how to hire the right staff, look for a Human Resources expert.

Do not hire people based on feelings, or emotions, and most especially, do not hire your family members out of a sense of obligation. Ensure that you only look for people who will add value into your organisation.

Consider asking advice from people who have made it, and find out how they went about finding the right people for their company, because at the end of the day, what you want is for your business to grow through maximum profit maximisation.

Create a business structure that promotes growth

Your business is your brainchild, and for most people, it takes blood, sweat, and tears to bring their ideas into fruition. You, therefore, need to ensure that whatever you do is geared towards more growth, more success, and more sales.

However hard it may be to delegate tasks, it is for the good of the company. Ensure you first choose the right people, and then that those people understand not only the company vision but the way in which you see the vision being realised.

You must create a structure that will ensure a company is able to grow and upscale.

Keep your circle of advisors small, and also ensure that they understand the core business values.

 

Marketing

 

They say that marketing is the cornerstone of every organisation. You cannot be successful unless your customers know that you are out there. Come up with a marketing strategy, and decide whether to employ a marketing department or outsource marketing services.

Whichever you choose, ensure they understand the core business values and marketing goals. This will include what you want to achieve, where you want to go as an organisation and how you are going to achieve your goals.

Funding

There is nothing wrong in adding on to your start-up finance. This could be in order to expand your business or to venture into areas you may not have ventured into already. Find good partners and people who can promote you, in order to ensure that you have enough to venture into new and unchartered territories.

Every business venture is a risk, and if you have already risked and started a business previously, you can always risk again by taking on a new venture, or expanding on what you already have. Money lenders are always willing to refinance an already existing business.

Conclusion

Upscaling your business must be your priority. Do not be comfortable at being in the same place year after year. You need to grow and move from one place to another so that you can maximise your profits.

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