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6 ways that Fullstory can help you boost your online marketing efforts

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FullStory is an innovative platform that lets different businesses, irrespective of whether they are a start up or an established corporation, conduct customer research. By just running a simple script on your website, you can keep track of all the interactions of a customer from start to finish. Once you have the code placed on the site you can see everything from the movement of the cursor to the links clicked by a certain user. It helps to know more about the concerns of a client and what difficulties they faced. In this article, we look at the 6 ways that FullStory can help you boost your online marketing efforts.

See everything from the user’s eye

As explained above, FullStory comes with features that you can use to see the exact way a user went through your website. When you do not have any such program present you cannot get such detailed information, as simple as that. While the programs that do exist may come up with complicated numbers and data, it can take so much time to understand the numbers that it becomes a full-time job in itself. Furthermore, the data can be irrelevant to your specific needs.

 

FullStory, on the other hand, does not have a complex code or program that needs management. It just answers the kinds of questions you want answering. What was the main reason for the customer visiting your website? What were they doing on there? How did they go about each task? Were they able to leave happy, having achieved what they wanted? And so many other questions can be answered with the one application.

 

In short, you get all kinds of data just by running a small script on the website. Real-time sessions instead of numbers. No confusion, just what happened, the way it happened.

Get to know them closely

Various inbuilt tools help you to know more about your customer. Information such as their name and email addresses, their user id and statuses are all visible in a separate identification section.  The location section helps you see their address accurate to the city they are from and their IP address. Similarly, you can also tell what links they visited and even the text they clicked. Yes, so much detail and that too with accuracy. Another important feature is that you can tell where the user came to your website from, and which browser or platform they are using.

Remove any shortcomings

FullStory allows companies to transform the way they conduct their business and the way they interact with their clients. In modern times, with so many competing pressures for people’s time, it is important for the customer to feel they are getting the best out of their time when they visit your website. Moving from one page to another, finding accurate information in the right places and doing so in as least time as possible is what FullStory provides. The chances are, that if the user is satisfied with their experience on the website and have gotten the required information they will be more willing to buy your product, and revisit your site.

 

Alternatively, if the user does not know where to navigate from and how to search for information, they leave as unhappy customers. The friction section of FullStory helps you to know which links showed errors, where the dead links are, and information about thrashed cursors, rage links and abandoned forms. Consequently, you get to know where the mistakes exist and then come up with a plan for how to correct them.

Provide timely customer service

One of the main reasons for creating online platforms is to target the audience that you cannot otherwise reach. They are the people who don’t really have much knowledge about your product but would want to know more.

 

FullStory’s features ensure that you know where the mistake is being made, which areas require more attention and how you will overcome the shortcomings that exist. For example, if a customer wants to buy something from your website but does not find it easy to apply filters to reach that specific product then they will probably leave the website with the intention of not returning back. But if you notice an error or see what went wrong for the client then you can sort out that problem so that it doesn’t happen again.  If you know something was wrong, you can always help the customer without them knowing. For the next user who visits make sure the problem is solved. Good customer service is, therefore key to any startup and FullStory helps massively in achieving that goal.

Make the processes efficient

With other digital engagement platforms you don’t really know what the problem is and where it exists. It can take weeks for your team to pinpoint an error. Once you find that, only then can you look for a solution. FullStory helps to make the processes faster and more effective. With the option of filters, you don’t even have to go through the whole reel. The replays show you exactly the area that needs working on and you can remove any bugs without much time wasting. It is always easier to work with what you can see than second-guessing.

 

Eventually, it helps your employees as well as they become sharper and their level of knowledge will increase. Instead of worrying about how they will find an issue they just concentrate all their energies on fine-tuning the whole process as fast as possible. It actually becomes an enjoyable activity to see the user browsing through the website.

Create a loyal customer base

It is such a fast-paced world that we all move from one technology to another in search of improvement and solutions. Same goes for the customers whose time is limited, and who reach decisions quickly. With FullStory you have everything in place to create a base for your customers to want to come back again and again. Why would they do that? Because they are getting all the answers in the most effective manner possible and you are ready to tackle any problem head-on.

 

To put it briefly, FullStory comes with everything you need to ensure your business is successful. It is a perfect match for your growing business.

Hi. I am Muhammad Mubeen. I am SEO Expat and Wordpress Websites Developer &  Blogger. 27 years old. I help entrepreneurs become go-to in their industry. And, I like helping the next one in line. You can follow my journey on my blog, All Note AbleB2B Guru PlanCross ArticleDj Soft WorldFinance PressHufforbesLife Health Press BusinessStrong ArticleThe Top StoriesUS Update ZoneBusiness TodayScience NewsEssay Writing AcademicElite Guide Health If you need any post so you can email me on my this Email: mubeenh782@gmail.com  

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The office stationery you have to have in your new start up

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Building a business from scratch is challenging. As such, new business owners often have limited resources in the beginning. You may be having to budget your labour, money, and time to expand the business. You may have to juggle many responsibilities. If you are embarking on a small startup, then for sure, it’s an uphill battle in the beginning.
But it should be exciting too! Now that you have a small business that’s big enough to be positioned in an actual office space, it’s time to shop for stationery, office supplies, furniture and storage solutions. And then it’s time to celebrate!
Office stationery is a necessity when it comes to keeping yourself and your business organised, and your processes running smoothly. Documents also need to be managed through information technology. So get kitted out with these new start-up office management essentials!

Office Stationery

● Desk Supplies

Begin with the real basics of the office. Items such as paper clips, rubbish bins, pens, tape, and highlighters. These items should not be taken for granted. They are considered essential items for a reason! They will help you take notes, keep tidy records, be creative, and organise your systems and your daily business schedule. Having the right office supplies enhances productivity.

● Apps and Software

Irrespective of your device, you’ll need software and a few apps to assist you in managing your new business. Such tasks may include making payments, invoicing clients, scheduling appointments, and maintaining your blog or website. It may also involve monitoring your social media presence. One of these apps is GoCo. For small business owners, human resources may be a terrifying mystery. There’s so much to get right and learn. If you are running your first startup, it may be difficult to devote the personnel that is needed to handle all the office work. GoCo will help you with your office management. It is also a platform to support with your human resources. It helps with time-tracking, document management, and payroll management.

● Printing Supplies
Now that you have the technology you need for your startup, you need the supplies as well. If you have an office printer, then you should keep spare cartridges, toners, and ribbons handy at all time. There’s nothing worse than realising in the middle of a vital print job that you have run out of printer ink. Also, CDs and tapes will come in handy if there is a need to record work.

● Files and Folders

You need files as well as folders on your desk too. You should store documents such as licenses, certificates, sanctions, and others carefully. Files are a vital part of the office supplies. They speak volumes to your customers about how seriously you take and how disciplined you are regarding organisation.

● Writing Tools

You should store plenty of writing tools in your office. These should include pencils, erasers, and rulers. These are the basics. Have adequate supplies of various types of devices used for writing for multiple purposes. If the startup needs you to draw sketches or business plans, have pencils and brushes available too.

● Mailing Supplies

When it comes to distributing emails, invoices, paychecks, and other vital documents, you’ll require something to send it in. You should stock envelopes and postage materials.

● Planning- Time Tracking

The busier you become in the new business, the more vital time management becomes. You may have a calendar on your phone. It may also be synched with the official calendar. But, it’s crucial to view things in relation to other aspects such as the possibility of holding a meeting. That’s why you should purchase a planner and hang it on the wall to track your appointments. Sometimes it’s just vital to see something on paper.
● Rubbish Bins

Your office can’t do without a rubbish can and waste paper bins. Keep one of each next to every work station. You should also keep one near the coffee machine. You’ll also need bags to put the rubbish in.

● Scissors

Cutting tools are a necessity in the office. Scissors, as well as paper cutters come in handy, especially with the inbound letters and parcels. You’ll be amazed by how many pairs of scissors get lost, so have plenty around!

● Office Machinery

Having the right electricals in your small business is essential. Having the wrong equipment may set you back. It may prevent you from reaching your potential. The necessary hardware in your office should encompass computers as well as a proper networking system. They include a photocopier as well as a telephone. Without basic machines, the business may struggle to access better communication channels and reach clients.

● Office Comfort Equipment

It’s important to create an environment in which employees feel comfortable, valued and energised when they are working. This will play a key role in reducing injury, stress, work tensions and lack of motivation. Invest in good, high quality office chairs. To do anything else is a false economy as it will only result in injuries. They should be ergonomic to help reduce neck pain. They can also alleviate back pain. Other methods that can help reduce muscle pain include purchasing wrist rests and footrests. You may also consider buying laptop stands.

Starting up a small business you will need office stationery, supplies, and equipment. Buying items such as printers, fax machines, and computers will be the most significant expense of your startup. But, if you plan well, you’ll be able to control office start up expenditures by purchasing the right items that last a long time. It may also be beneficial to purchase heaters and air conditioners, and don’t forget that other essential… the coffee machine! The right basics can transform your office space into a great success story and a motivating force for your employees and your business.

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You can actually make your will online – here’s how

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Understanding The Elements of a Will

When making a will, it’s crucial to have a clear understanding of the different elements and legal terms which go together to make a will legally valid.

A will refers to a legal document in which an individual, otherwise known as a Testator, expresses his or her wishes regarding how they want their assets to be distributed when they die. Assets just means everything you own which will need to be redistributed when you die. It could mean money and land and houses, but also your smaller items of property such as books, jewellery and even photos and diaries.

Usually, the subject names one or more individuals as the Executor of the will. The executor refers to the person (or persons) who are responsible for ensuring the testator’s wishes are carried out after their death.  It’ll be up to the individual you’ve appointed to follow your instructions to the letter.

The will should have a record of every detail regarding how you want your property to be shared among your beneficiaries. Beneficiaries are simply those people who will benefit from your will in some way or other. You can name whomever you wish to be your beneficiaries. Most people pass their assets to their spouse, children and other close family, but some people choose others including charities and organisations to benefit from their will.

Why Write a Will

Most people – two thirds of people in the UK in fact – don’t have a will. Perhaps they consider it complicated to arrange, or they don’t feel they have assets worth enough to make a will necessary. More often than not, people put off writing a will because they worry about the costs involved. All of those fears are in fact unfounded.

Writing a will – no matter how small or large your assets are – is one of the most important jobs you will do in your lifetime. Think of how much peace of mind it would give you to know that your loved ones will be well taken care of after your death and that your assets will be going to those whom you know will appreciate them and understand how loved it meant they were by you.

Creating a will has become far easier with the advent of technology and the use of online will writing services. You can now create legal documents promptly and easily, and without any of the expense that used to be involved in paying a solicitor to write your will for you.

Are Online Wills Legal?

Absolutely. It is perfectly legal to take advantage of the many services that help you create a will online. Such websites provide an online will maker who can guide the user to a tailored, finished product, by asking questions and presenting the various options available. The answers to these questions are keyed into a template and enable the will writer to ensure your will is written in the legal way and with your wishes at its heart. Some websites provide forms and step-by-step guidelines so that you can fill out your will on your own, without input from anyone else. Others offer a DIY template which can be downloaded to your computer.

Are Such Wills Different from the Conventional Ones?

Only in the sense of how they have been made. An online will has the same content and legal weight as a will written in a solicitor’s office with you present. This is as long as the will you’ve created complies with the law and is signed and witnessed in the correct way.

Breaking Down the Process of Creating A Will Online

  • Step 1

Create and write the introduction to your will. You should begin with the sentence “This is the Last Will and Testament of….”,  followed by your full name as well as the address you’re currently using. You also need to testify that you’re of age and are of sound mind. It’s crucial to state that you’re not making the will under any duress. At the end of the first step, you should state that it’s your last will and that it revokes any will that was previously made. If you’re using software, the program will generate the introductory section for you.

  • Step 2

As earlier discussed, you will need an Executor. This person will oversee the implementation of your will. It could be a close friend or a trusted family member. Meet this individual and discuss their willingness to be responsible for execution when you die however, before naming them. Then, if they agree, name them as such in your will. It’s important to select an alternate executor too, in case your first choice is unwilling and unable to perform their duties when the time comes.

  • Step 3

In this step, you should identify your Beneficiaries. This could be your spouse, children, or life partner. You can make additional provisions for other individuals. Ensure you identify these people clearly with their full names so that there is no confusion regarding their identities. The names of the beneficiaries must appear on your online portal.

  • Step 4

In this step, you should name a guardian for your minor children, if you have any. If you have young children who still need guardianship, choose someone who you feel will be able to take good care of all the children’s needs and is close in terms of beliefs, philosophy and attitude to yourself. Discuss the responsibility of the role with those you wish to nominate before naming them.

  • Step 5

Even though you’re creating your will online, you need to have all the details ready thought-out and prepared. As such, you should assess the value of your property and divide it. List all your assets including bank accounts, stocks, tangible assets, bonds, and real estate. Then decide how you wish to split them amongst your beneficiaries. For instance, you can allocate 50 percent to your spouse and 25 percent each to your children. Or you may also make individual gifts of different properties to be allocated to your beneficiaries. The choice is entirely yours but again, it is advisable to discuss your decisions with your beneficiaries if you think any of your decisions may cause confusion or distress after your death.

  • Step 6

Have your will witnessed. This is very important or your will won’t be legally valid and could be challenged or nullified after your death. The online will service will have a signing portal. You will be required to have at least two witnesses sign the will, and witness each other sign it. Usually, they should not be the beneficiaries of the will.

In summary, online will making is a great idea for individuals whose properties are below the estate tax limits. It is also great for individuals who have a straightforward estate. If you have an estate that could be subject to large amounts of tax however, or complicated family arrangements, you should consult a lawyer. Otherwise, take advantage of the online will services that are available and give yourself peace of mind knowing that this important task is taken care of.

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Why solicitors charge so much for their services – and what your alternatives are

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Lower and more affordable legal fees have been a hot topic of discussion recently, with many people complaining about the unaffordability of solicitors.

Going to court without a legal representative (known as pro se legal representation) is far from easy or recommended but is becoming the only option for many, and courts are spending increasing amounts of time attempting to help people in these circumstances.

So the question arises, why are solicitors are so expensive? And what are the reasonable and affordable alternatives if you find yourself in the position of needing legal representation, but not being able to afford it?

The reasons why solicitors are expensive:

  • Limited competition. Due to licensing requirements, the number of lawyers is somewhat limited, though this did change as law schools expanded significantly a few years back. There was then a problem with the oversupply of lawyers however and many law graduates found themselves lacking jobs during the recession, so numbers of practising lawyers decreased and competition for places at law schools again increased. Inversely, the fees qualified lawyers could afford to charge as their numbers were restricted, rose, pricing many ordinary would-be clients out of the market altogether.
  • High law school costs. Typically, tuition, board, and living costs for law students are very high. The fees for Law School alone can set you back £9,250 a year and it takes many years of training to become a lawyer and get accepted to the Bar. And things don’t end at passing the Bar exam; a lawyer must invest in keeping updated.
  • The legal work’s value. Usually, legal representatives are essential members of corporations, businesses, governments and nonprofit organisations, and individuals rely on the work that lawyers do during some of the most important times of their lives too. They are highly qualified professionals whose work, for the most part, cannot be done by anyone less qualified.  Since there is so much at stake, people are often more than willing to pay for good representation.
  • Most of the work done by lawyers consumes lots of time: It is imperative for solicitors to take time on clients’ cases in order to do a good job for them. Too much is usually at stake for it to be a rush-job. Lawyers must learn their clients’ goals and situations and the working out individualised plans which will assist their clients in obtaining those goals.. Dependent on the goals and circumstances of the client, achieving results could require huge amounts of time.   Litigations swallow huge time chunks with court appearances, discovery requests as well as depositions.
  • Law firms can be inefficient. Because of the limited nature of the competition, there is often little incentive for lawyers to develop more efficient, cost-saving systems. Legal services delivery could be updated with more investment in state of the art computing systems.

What are the solutions?

For sure, it would very much help if solicitors reduced their fees, but unsurprisingly, most are not keen to see this happen. Therefore here are some options that could make a possible dent in legal services’ costs for those who cannot afford them.

  • Will Writing Templates. When it comes to writing a will these days, there are more options available than ever before. Online will writing services and will writing templates have meant that a service which was once only provided by seeing a solicitor in person at high cost, is now available at low cost or even free online.
  • Pro Bono. Some law firms and law students are prepared to take on a small number of cases ‘pro bono publico’, which is the Latin phrase for professional work undertaken voluntarily, free of charge and in the public good. If you can find a law firm, or group of law students at university who are prepared to use their specific skills to help you win your case, then you have a chance of seeing your case given all the professional attention and legal understanding required to win a case, with no personal cost, which is obviously a fantastic result. However, most pro bono cases are taken on because they are specific types of case. Typically, they are cases where winning would provide an exceptionally important contribution to society, either by helping vulnerable people – families on low incomes for example, or those at risk of being exploited by a much richer or more powerful groups – or by helping charities or international communities whose legal needs would otherwise be left unmet.
  • No Win, No Fee Agreements. Also known as Conditional Fee Agreements, these usually only apply to cases where compensation is being sought but they can offer a great solution to those who wish to pursue legal action but cannot afford legal costs. Under a No Win, No Fee agreement, you only pay your lawyer if your case is won, and only then a limited proportion of the damages awarded to you. In the instance that you lose your case, you are typically not liable to pay anything under these kind of agreements.
  • Limited representation. Some solicitors may be prepared to help clients with paper preparations without going to court to represent them. This could lead to a significant reduction in costs, as court costs are often the most expensive part of legal fee bills, but give you the legal knowledge and understanding you might struggle to get on your own. It is a good compromise if you don’t feel confident doing all the legal work yourself, but cannot afford legal representation in court.
  • Online legal services. Nowadays many firms offer legal services purely online. This has lead to lower cost services which can be the answer to those who need professional legal assistance but are on a low budget.
  • Sliding scales. Other law firms are now experimenting with various charging structures dependent on the income of the clients. Some do these via mentoring and offering office spaces to new lawyers that provide services to clients who have lower incomes. This, in turn, provides a two-way benefit for the new solicitors and the clients. The clients get less costly legal representations while the solicitors get training experience.

Conclusion

The costs of legal fees are still prohibitively high for many people, however there are options available for those who wish to make use of the professional skills of lawyers but cannot afford vast sums of money in costs. Hopefully in the future, more services tailored to those on low budgets will become more available, making the law more accessible for all.

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